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Tractor Supply
Tractor Supply
Building the foundations for a more coherent, relevant, and personalized retail experience.
Role
Senior UX Designer
Organization
Tractor Supply
Focus
Design system, category, personalization
Overview
At Tractor Supply, my work spans the foundations and platform patterns that connect teams and make customer experiences more consistent.
The portfolio includes design system foundations, category discovery, repeat purchase experiences, homepage personalization, and a vision for conversational search. Detailed case studies are available upon request.
Selected projects
01
Design system foundations
File structure, naming, foundations, and shared patterns
Case study available upon request
02
Personalized commerce
Buy It Again and personalized homepage experiences
Case study available upon request