Timeline
8 chapters · 2003 → now
Scroll to unspool 23 years.
A line in Burgos in 2003, still being drawn in San Diego today. Same instinct the whole way down: build the part that's missing.
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Nov 2003 — Feb 2008 · Burgos · where it starts
CSA
Full Stack Develigner- Introduced CSS into the dev process — ahead of adoption in Spain
- Introduced SEO best practices by shifting to semantic code and more search-friendly site structures
- Brought the first web-accessibility concepts to the team
- Learned ASP.NET, SQL, and functional database design
- Galletas Gullón — first Flash site with a CMS behind it
- Clients: Campofrío, Interdin Bolsa, Caja de Burgos, Maxxium, Ferroli
Feb 2008 — Feb 2010 · Burgos
Softeca Internet
Web designer- Won a competitive tender to build the official City of Burgos website
- Deepened my design craft across visual design, interaction, and front-end execution
- Built a marketplace for car wheels — early e-commerce
- Clients: Lausan, SAAT, Tomás Bodero
Jun 2009 — Oct 2012 · Burgos
Burgos CF
Brand communications manager — fulfilling the passion- 2011–12 kit design — most sold kit in club history at the time
- Built the club website; launched its Facebook & Twitter
- Live-tweeted matches in real time — in 2011
- Season-ticket campaigns, matchday publication, press & fan media
Jul 2010 — Jul 2013 · Burgos
Freelance
Full stack of one — design, dev, SEO, CMS, databases- Bodegas Estefanía, Frias Alimentación, DemandaFolk, Radio Arlanzón
- Among the first in the region building fully responsive sites, 2010–13
- Experimented with static content publishing — shipped it on Radio Arlanzón
Aug 2013 — Jan 2014 · Madrid
Redbility
Front-End Designer at a great Madrid design agency- Carrera y Carrera — luxury jewelry
- Nestlé Portugal — e-commerce
- Aernnova — aeronautics
Jan 2014 — Mar 2017 · Madrid, Spain — San Diego, CA
PetCoach
Sole Product Designer — grew the platform from 0 to 1- DreamIt incubator — lived 3 months in Austin, TX
- Grew the platform from 0 to 1M+ users
- End-to-end ownership: research, prototype, implementation
- Tuned front-end performance alongside the CTO
- Acquired by Petco, 2017Exit
- Evolved PetCoach into e-commerce — shelved to avoid competing with petco.com
- Opened the first PetCoach store — digital / physical integration
Mar 2017 — Feb 2024 · San Diego
Petco
Product Designer → Senior Product Designer- Swift — hospital management system, 288 hospitalsShipped
- VetPoint — two-sided shift-bidding marketplaceShipped
- Vet Online Booking (VOB) — consumer appointment routingShipped
- PetPass — pop-up clinic staff softwareShipped
- Petco Insurance — Nationwide integrationShipped
- Vital Care in POSShipped
- Set up the team's Figma file structure, design principles & rituals
- Created the Product Designer career ladder
Feb 2024 — Present · San Diego
Tractor Supply
Senior UX Designer — Design system, category, personalization- Category expansion component library
- Design system — file structure, naming, foundations, patterns, icons, and illustrationsFoundations
- Buy It AgainShipped
- Personalized homepage by segmentIn development
- Simplified homepage — measured lift in engagementShipped
- AI-powered conversational searchVision
- Personalized spaces from purchase behaviorVision
- Discovery journeys for parallel categoriesVision